WE AT CHALLENGE 2025 One of Asia’s Largest Well-Being Festivals – Registration Now Open!
The “WE AT CHALLENGE 2025”, organized by the WE AT Association, will take place on Thursday, November 27, 2025, at Tokyo Innovation Base (TIB) in a hybrid format (on-site in Tokyo and online).
Now in its second year, the event is held in collaboration with Temasek Foundation (Singapore) and aims to become one of the largest well-being festivals in Asia.
Participants from around the world—including startups, students, researchers, and corporate innovation teams—will compete across four tracks:
Planetary Well-being, Human Well-being, Social Well-being, and Creativity Well-being.
This year, nearly 600 applications from over 40 countries were received, showcasing diverse approaches to solving global challenges and shaping the future of well-being.
Each track will be evaluated by distinguished judges from various sectors, culminating in the presentation of the WE AT BEST AWARD to the top teams.
Winners of Tracks 1–3 will receive JPY 10 million each, while the Challenge Track “Creativity Well-being” winner will receive JPY 2.5 million.
Additional special awards — including the Student Award, Corporate Award, and newly established Researcher Award — will recognize outstanding initiatives from across the ecosystem.
The event will also feature WE AT × TIB Special Collaboration Sessions exploring academia- and startup-driven social innovation, along with an invitation-only networking session.
Celebrating TIB’s 2nd anniversary, this event marks a day of collaboration, creativity, and impact.
Event Overview
Title: WE AT CHALLENGE 2025
Organizer: WE AT Association (General Incorporated Association)
Date: Thursday, November 27, 2025
Venue: Tokyo Innovation Base (TIB)
Format: Hybrid (On-site & Online)
Registration & Details: Visit the Peatix Event Page
Official Website: https://we-at.tokyo/challenge/
Tentative Program
Venue 1: STAGE
12:30 Doors Open / Check-in Starts
13:00 Opening Keynote
13:30 Final Pitch – Track 1 “Planetary Well-being”
14:30 Final Pitch – Track 2 “Human Well-being”
15:30 Final Pitch – Track 3 “Social Well-being”
16:30 WE AT × TIB Special Collaboration #1 “Academia-Driven Social Innovation” (tentative)
17:10 WE AT × TIB Special Collaboration #2 “Startup-Driven Social Innovation” (tentative)
18:00 Award Ceremony
18:30 Closing Remarks
Venue 2: ROOM
13:30 Final Pitch – Challenge Track “Creativity Well-being”
15:10 Award Presentation – Student Award / Researcher Award / Corporate Award
18:40 WE AT × TIB Special Collaboration #3 “Ecosystem Networking” (Invitation Only / tentative)
Program details are subject to change. Updated information will be shared on the official website and SNS.
Join us to co-create the future of Well-being
The WE AT CHALLENGE 2025 is where innovation, creativity, and social impact converge.
Be part of a global movement shaping the future of well-being — onsite in Tokyo or online around the world.