What to Expect
Event Overview
The global pitch event "WE AT CHALLENGE," which received nearly 600 applications from 40 countries last year, is finally opening for applications again! Aiming to be Asia's premier festival for Well-being, we open our doors to innovators from around the world.
What You Gain
Total Prize: OverJPY
Co-creation with Major Corporations in Japan
Global Expansion Support
Global Ecosystem Connection
PR Support: Media Exposure and Event Participation
New for 2026
Choose Your
Track
Track Categories
We are recruiting business ideas in four domains
Road to
the Stage
Selection Schedule
Application Deadline / Start of 1st Round Selection (Document Screening)
2nd selection
(Online interview: English)
Final Selection @TIB
(In-person Pitch: English)
Before You Apply
Application Details
Selection Criteria
We will conduct a comprehensive evaluation based on:
・Scale of the social challenge addressed
・Business impact on solving social issues
・Technical uniqueness and business scalability
・Team compositon
・Passion and commitment toward Well-being
Eligibility
Startups, students, researchers, corporate projects, individuals, and organizations.
(Requirement: Must have a vision for global expansion)
Application Deadline
11:59 PM (JST)
FAQ
Will the winner be determined by each Track?
Yes. We will decide the winning team for each track and give each team a winning prize.
What is the nature of the winning prize?
It is a non-equity fund that does not require exchange of shares in exchange for funding. The same applies to other prizes, etc.
Can I apply multiple Tracks?
No, please select one Track on the application website.
I'm not sure which Track to choose.
Please read the explanation of each Track and select the one that is most compatible with you.
It says that the final pitch is in English only, but can I apply in Japanese?
For application that advance to the final selection, we plan to provide support for travel expenses to the selection venue.
We are applying from an area other than Tokyo. If we advance to the final selection, would you support transportation expenses?
Yes, you can apply in Japanese. Your application will be translated into English during the process up to the final pitch.
We are applying from a country other than Japan. If we advance to the final selection, would you support transportation expenses?
For overseas application that advance to the final selection, we plan to provide support including travel expenses to Japan.
Planetary Well-being is a vital mission that concerns every one of us, yet the scale of these global challenges is far too great for any single company to tackle alone.
That is why we, the WE AT member companies, are genuinely committed to being your partner. By merging your innovative technologies and ideas with our corporate resources, we believe we can solve these issues together.
In our selection process, we will look beyond just the scale of impact—we want to envision the future we can build alongside you. Let’s achieve Planetary Well-being together. We look forward to your application!