“WE AT CHALLENGE 2025” Finalists Announced for Asia’s Premier Well-Being Festival
The general incorporated association WE AT—dedicated to advancing the well-being industry through social innovation at a global scale—is proud to announce that the pitch contest “WE AT CHALLENGE 2025”, aiming to become Asia’s largest festival of well-being, will be held on November 27.
We are pleased to reveal the finalists who will take the stage on the day of the event.
Building on last year’s inaugural event, WE AT CHALLENGE 2025 is held in collaboration with Temasek Foundation of Singapore, as part of a vision to establish a truly pan-Asian well-being festival. This year attracted nearly 600 applications from 60 countries around the world, from startups, student teams, researchers, and in-company innovation teams alike.
At the final selection event, 16 finalists who have successfully passed the previous screening stages will take the stage. WE AT CHALLENGE 2025 features four tracks: Track 1 “Planetary Well-being,” Track 2 “Human Well-being,” and Track 3 “Social Well-being,” as well as a newly established Challenge Track “Creativity Well-being,” introduced this year to encourage innovative approaches from the creative domain.
Each track will be evaluated by a panel of distinguished professionals representing their respective fields. All finalists will receive the “WE AT AWARD,” and the judges will additionally select one winner from each track for the “WE AT BEST AWARD.” The winners of Track 1–3 will each be awarded a prize of JPY 10 million, while the winner of the Creativity Well-being Challenge Track will receive JPY 2.5 million.
In addition, to celebrate diverse forms of innovation and challenge, WE AT will once again present three special awards: the Student Award and Corporate Award, along with the newly introduced Researcher Award. These awards will also be presented during the ceremony.
Finalists of WE AT CHALLENGE 2025
Track1：Planetary Well-being
EF Polymer Director, Sales and Business Development, USA Daichi Sawa
FloatSync COO & Cofounder Kourosh Atefipour
PINECO COO, Co-founder Sangjoon Kang
Rhinoflux Inc. Co-founder & CEO Atsushi Mazawa
Track2：Human Well-being
FerroptoCure Inc. CEO Yuji Otsuki
LIFESCAPES Inc. Director, Chief Strategy Officer Masaaki Hayashi
Seven Point One CEO Hyeonjun Lee
YStory, Inc. CEO Janet Yu
Track3：Social Well-being
Ashirase,Inc. Director COO Yuka Kayama
CoLab Co., Ltd. CEO Shinji Kawabata
Dots for Inc. CPO Rie Tonomura
Metagen Therapeutics, Inc. COO Hiroto Tamura
Challenge Track：Creativity Well-being
Atmoph Inc. Co-Founder & CEO Kyohi Kang
BHQ Corp. Vice President Maya Okamoto
Mousou Architects Inc. CEO Mizuki Takamatsu
PEEL Lab K.K. CEO Jim Huang
Event Details: WE AT CHALLENGE 2025
Name : WE AT CHALLENGE 2025
Organizer : General Incorporated Association WE AT
Date : Thursday, November 27, 2025
Venue : Tokyo Innovation Base (1-minute walk from JR Yurakucho Station, Kyobashi Exit)
Format : In-person event and online broadcast
Language : All sessions (except for speakers’ pitches) will be conducted in English
Participation fee : Free of charge
Website : https://we-at.tokyo/en/challenge/
Registration : https://weat-challenge2025.peatix.com/
Press inquiries : https://forms.gle/o9hgViMZTnKZibvq6
About WE AT
Legal entity : General Incorporated Association WE AT
Founding members : The University of Tokyo, Kyoto University, Tokyo University of Science, UTokyo IPC, Hakuhodo Inc., Sumitomo Life Insurance Co., Canon Marketing Japan Inc.
Member companies : Kyoto University Innovation Capital, Sumitomo Mitsui Trust Bank, Panasonic Holdings, Nissan Motor, Mitsubishi Electric, Sumitomo Mitsui Banking Corporation, TBS Holdings
Established : May 16, 2024
Headquarters : Bunkyo-ku, Tokyo, Japan
Representatives : Co-Representative Directors: Satoshi Yoshizawa & Hiroki Fujimoto; Vice-Representative Director: Daisuke Kanema
Business activities : Discovering and nurturing social entrepreneurs; supporting startup creation and growth; organizing and co-hosting events; human capital development for ecosystem growth; research, surveys and policy recommendations related to the above.
Official website : https://we-at.tokyo/en/